Adesa is a leading healthcare consulting firm driven by the challenge of new possibilities in healthcare and the translation of these ideas into reality.
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Our mission is to create impact by assisting clients in executing diverse interventions effectively, spanning areas like architecture, marketing, HR solutions, and IT. Our focus on innovation, combined with our experienced team and advisory panel, has delivered significant value to clients in healthcare and other industries. We specialize in Market Entry Strategy, Market Research, Marketing & Sales, and Patient Experience, serving clients who value integrity, competence, and collaboration.
What we believe
Get to Know Us
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Healthcare revolves around people and their emotions, not just diseases. Sustainable differentiation is crucial for long-term success, as patients need compelling reasons to choose a healthcare provider. Learning from other industries is essential for healthcare improvement. Unique, scalable concepts are vital for niche businesses in the vast Indian market. Courage, research, and understanding are key to pursuing innovative ideas responsibly. Technology is pivotal in improving patient experience and driving cost-effective solutions.
OUR SERVICES
Taking Your Healthcare Business to the Next Level
Strategy & Planning
For new facilities
Systems & Processes
For operational facilities
Business Performance
For facilities looking to increase revenues
Meet the Team
Adesa Consulting was founded by Shuvomoy Ghosh who is known for his rare innovations in the healthcare industry. Shuvomoy Ghosh is a goal oriented professional with all round experience across all areas of healthcare.
Shuvomoy leads the overall operations of the firm, Adesa. Adesa also boasts of a core team of professionals with diversified backgrounds along with the values of delivering tangible results for their clients. The team comes from globally renowned institutions.
Services
Adesa's role extends beyond consulting to emphasize quality execution, leveraging our diverse team's decades of experience across various functions to deliver exceptional results for clients.
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In Market Entry and Growth Strategy, we focus on sustainable differentiation in the healthcare sector, addressing disparities in access, affordability, and quality. We identify niche opportunities aligned with client goals, backed by thorough research and analysis. Our approach includes crafting comprehensive blueprints for implementation, covering aspects from architecture and equipment planning to marketing and service quality. Our relentless execution ensures timely, cost-efficient, and high-quality outcomes for clients.
Startup
Turnkey support from conceptualization to first bill.
Operations
Keeping the business operating based on defined process that are person independent.
Business Development
Growing the business to achieve targeted revenue growth.
Why Choose Adesa Business Management?
25
Years of Experience
18
Qualified Experts
150
Projects Completed
6
Countries Served
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Our objective is to conceptualize and implement innovative and successful healthcare business models in India, spanning tertiary, secondary and primary care facilities as well as to home healthcare.
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Our proficient team possesses diverse capabilities and backgrounds in both clinical and business management. We offer comprehensive support from identifying needs to creating models, executing pilots, and devising scaling-up strategies.
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Marketing & Sales
We focus on delivering impactful healthcare marketing strategies through targeted messaging, creative simplicity, and effective media selection. Our services include market segmentation, brand identity, pricing, advertising, sales effectiveness, digital/social media, and PR/events.
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Why choose Adesa for healthcare marketing?
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Demonstrated expertise in turnover maximisation
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Expertise in multi-pronged strategies
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Trend-setting campaign creation
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Understanding of consumer psychographics
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Focus on revenue and profitability
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Effective messaging across multiple media channels.
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Sales Force Outsourcing
More and more facilities are looking to outsource their sales functions. Adesa offers the following benefits to their clients:
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No need for client to maintain unreliable sales teams
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Revenue and target based management
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Follow ups, briefs and daily reports on meets with doctors
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Conceptualizing and Executing
We aim to innovate and implement diverse healthcare models in India, from clinics, diagnostic centers, daycare facilities, and pharmacies to nursing homes and multispecialty hospitals.
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Our experienced team, with backgrounds in clinical fields and business management of diverse industries, provides end-to-end support from identifying needs to scaling up strategies.
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Our services include:
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Window of Opportunity Identification
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Feasibility Study
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Detailed Project Report
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Agency / Vendor management
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Comprehensive Execution Support
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Scaling up Strategy
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Patient Experience
Word-of-mouth referrals are vital and cost-effective for gaining new customers. Patient experience, influenced by various factors beyond clinical outcomes, greatly impacts satisfaction. Leveraging our expertise, we consistently enhance patient experiences.
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Our approach:
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Aligning Management Objectives with Patient Experience
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Diagnosing Factors Affecting Patient Experience
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Patient Journey Mapping
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Identifying, Prioritizing, and Executing Interventions
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Team Formation, Buy-in, Goal Setting & Incentives
Healthcare Marketing Insights
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Shift in Doctor Role:
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With price regulations and integrated healthcare systems, doctors now influence rather than make decisions.
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Informed Consumers:
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Patients research before visiting, sharing responsibility with doctors.
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Digital Dominance:
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77% of patients use search engines pre-appointment, making digital presence vital.
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Marketing Strategies:
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Target consumers and payers online, focus on digital content to guide decision-making.
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Smart Inbound Approach:
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Utilize user-friendly website, informative blog, videos, and strong SEO.
ABOUT US
Our Experts Are the Best in the Business
Adesa Business Management is a team of passionate and experienced healthcare professionals with a deep understanding of the healthcare industry. We are dedicated to helping our clients achieve their goals and realise their vision.
Our team includes experts from various disciplines, including strategy, operations, and human resources, accreditations, Information Technology, design and development.
We work collaboratively with our clients to develop customized solutions that meet their unique needs.
TESTIMONIALS
OUR CLIENTS
CONTACT US
Let's Work Together
Get in touch with us to schedule a consultation or to learn more about our services.
Adesa Business Management
A165, Lake Gardens, Kolkata 700045, India
consultadesa@gmail.com | +91 98368 20421
